Contact State expands team and product to make the lead generation industry ‘safer and fairer’ in 2022

Contact State, the lead generation certification platform has added Thomas Brett and Matthew Marshall to the business.

The new hires are timed with a technology release and widened strategic ambition to certify and safely deliver every lead generated in Europe. 

Alain Desmier (pictured), managing director of Contact State. said, “Tom and Matt are senior hires and have extensive financial services experience, we are thrilled they’ve chosen to join us ahead of what will be a very important year for our business. We are building unstoppable momentum to make the lead generation industry safer and fairer for innovative lead sellers, ambitious lead buyers and most importantly, the consumer.”

Contact State will shortly launch ‘Connect’ a new product to enable lead sellers and buyers to integrate with each other and safely receive new, certified leads in a matter of minutes. The single API product will enable revenue sharing options, real time feedback, increased data validation and allow directly authorised firms to set advertising parameters and promotions for their lead partners.

Thomas Brett arrives as Contact State’s head of mortgage and lending. He was previously business development manager at Responsible Life, one of the most significant businesses in the UK’s growing Equity Release sector.  Brett will lead Contact State’s lending division as the business continues to grow in mortgage, equity release and secured loans.

Matthew Marshall joins Contact State as business development manager with more than a decade of experience working in the UK affiliate marketing industry. He will work on both sides of the Contact State business, growing the accounts of lead buyer and lead sellers, educating and integrating new clients as well as offering industry leading, lead generation advice.

Mike Laming, technical co-founder of Contact State, said, “I am delighted that two people of Matt and Tom’s obvious calibre and experience have chosen to join our team at such an important moment for our business and mission. These hires will support the technology release we’ve been building towards and help all of our clients grow, in the new year.

In September 2021, Contact State received strategic investment from Jornaya (a like-for-like data certification business in the US) and Verisk Analytics, a publicly listed data business who focus on Insurance underwriting. Contact State intends to make more hires and support a number of marketing, insurance and mortgage events in the coming year.

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