Cirencester Friendly replaces existing protection technology with new platform

iPipeline has formed a long-term partnership with Cirencester Friendly creating greater accessibility, efficiency, profitability, and speed through digital transformation in the services the insurer offers to advisers and customers.

Through this partnership, iPipeline’s SSG Digital platform will replace Cirencester Friendly’s existing protection IT platform, providing a next generation technology platform and launchpad which will drive the insurer’s extensive digital transformation and achieve greater productivity.

Cirencester will now have the infrastructure and capability to meet the fast-changing needs and demands of both advisers and their members.

SSG Digital is a component-based end-to-end platform which will allow Cirencester to build a phased delivery plan for the new system – starting with agency and commission management – together with underwriting and new business modules. The power and flexibility of SSG Digital will enable Cirencester to transform its business on a stepped basis, focusing on delivering immediate benefits and value to advisers and its members.

“Cirencester Friendly understands just how central their digital capability is to their ongoing success,” Ian Teague, UK group managing director at iPipeline, said. “SSG Digital is a flexible componentised platform which enables providers to drive and manage their business without the usual tech constraints.

“At the heart of the platform, its new business and underwriting modules allow our partners to build the products they want and manage their philosophy in real-time, as the recent impact of COVID-19 highlighted just how crucial this power can be.”

“The Society has established an excellent reputation in the protection market by providing quality products and an excellent claims history, backed by personalised service,” David Macgregor, commercial director of Cirencester Friendly, said. “The introduction of on-line underwriting via SSG Digital will provide the opportunity for more applicants to obtain income protection cover in a shorter time frame. The digital transformation program supported by iPipeline will enable us to further enhance the levels of service to advisers and our members.”

The partnership between iPipeline and Cirencester will deliver a market-leading platform, cutting edge connectivity and adviser / customer self-serve functionality for the long-term.

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