East Midlands-based bespoke commercial bridging loan provider, Bridge Help, has marked its continued growth in 2022 with the appointment of a new business development manager.
Tina Panayi (pictured) from Macclesfield brings 25 years of business development experience in the finance sector to her new role at the rapidly growing short-term finance firm.
As well as being an experienced relationship manager, Panayi is also a qualified broker. She said: “Being a qualified broker I fully understand clients’ requirements and where Bridge Help can add value to the loan process. It’s an exciting opportunity to be able to use all my skills.”
She joins the company’s team of business development managers, at Bridge Help where she will be responsible for managing and growing relationships with brokers throughout England and Wales.
Her career history includes roles with a number of high street lenders, including Bank of Scotland, B M Solutions, Aldermore Bank and, most recently, specialist lender Together Money.
She added: “I’m really looking forward to the challenge of my new role at Bridge Help. As a salesperson I’m very passionate about what I do and love adding value to the client’s business which I am able to do at Bridge Help, it being a bespoke lender where humans make the lending decisions rather than a computer.”
Her appointment follows significant growth for Bridge Help during 2021 in which the short-term lender exceeded its own projections, lending more than £23m and is on track to lend £40m in 2022.
Chris Sellars, chief executive of Bridge Help, said: “Tina shares the company’s passion for getting deals over the line and providing a bespoke approach to bridging finance. We’re excited to have her on board, helping us to continue developing valuable, long-lasting relationships with our growing broker network.”
While Panayi is a new face to Bridge Help, she may be more familiar to fans of the Channel 4 programme Come Dine with Me. In 2009 she appeared on the show with her Greek-inspired menu.
