ULS Technology, the provider of online digital platforms for the UK conveyancing and financial intermediary markets, has rebranded and changed its name to Smoove.
Smoove is being launched as a refreshed and refocused brand which it believes amplifies the Group’s strategy to simplify and revolutionise the home moving and ownership process.
As part of the relaunch the eConveyancer brand will remain, while DigitalMove will be integrated into the wider eConveyancer and Smoove propositions.
The Company’s website will also change to hellosmoove.com.
Jesper With-Fogstrup, CEO of ULS Technology plc, said: “The rebranding highlights the latest milestone in our strategy to develop a consumer centric, data driven product suite and deliver value across all industry stakeholders.
“The Company is committed to making the home moving and ownership experience better for everyone involved, and we believe that Smoove encapsulates this mission, fostering greater understanding in the Group’s services as we continue to scale our platforms and unlock value for everyone engaged in one of life’s biggest events.”
