Fintel, the parent company of SimplyBiz and Defaqto, has today announced M&G plc as the latest high-profile signing to its managed distribution service (MDS).
The agreement will cover M&G’s retail and savings business, primarily Pru UK, and M&G Investments.
Designed to enhance the services delivered by SimplyBiz to its member firms, the multi-year MDS aligns product providers’ outreach to advisers, with insights from both Defaqto and SimplyBiz ensuring the right messages reach the most relevant audience.
Over 20 partners have now converted to the MDS, including leading investment providers Fidelity, Aviva, Just, Guardian, Schroders, BMO, Premier Miton, Carmignac and Tatton., Mortgage and protection versions of the MDS are also attracting significant traction.
Matt Timmins, joint CEO of Fintel, said: “I am delighted to announce Pru UK and M&G Investments as our latest MDS partners, formally strengthening our joint commitment to providing the best quality, most relevant, support to the financial services intermediaries.
“Pru UK, in particular, is a name known and respected both in households across the UK and within the sector, with a breadth of innovative solutions and market-leading expertise.
“We are passionate about our shared objective of supporting advisers in delivering the best possible outcomes to consumers, and I look forward to working closely together for many years to come.”
Rob Hickson, MD distribution, M&G Wealth, added: “We have enjoyed a long-term relationship with the various Fintel brands and the MDS agreement further strengthens and deepens our long-term strategic relationship.
“Our focus is on providing greater visibility, certainty, and enhancements to all our services to the intermediary market.
“We are keen to continue to help build strength in the sector, helping to reduce the advice gap and ultimately achieve better outcomes and solutions for consumers.”