Reward Finance Group makes senior hire to drive growth in London and the South East

SME lender, Reward Finance Group , has further expanded its team in London and the South East, by appointing Mark Swindell as its new business development director. 

Swindell joins the company, which provides tailored business finance loans and asset based solutions between £50k and £5m to SMEs, to further cement and grow Reward’s presence across the region via its well-established network of introducers, commercial finance brokers and borrowers.

Reward launched in London late last year and is headed up by experienced asset based lender, Simon Adcock.

Swindell will work closely with Adcock and their network to ultimately guide SMEs through the working capital needed to both grow their business or overcome a short-term financial requirement. 

Swindell said: “I’ve been very impressed by the work Simon and the team have done to quickly establish Reward as a major financial player in London and the South East and therefore jumped at the chance to be part of this exciting period of growth. 

“Reward’s flexible approach to structuring deals, removal of barriers to funding, and its close relationship with both introducer and borrower to arrive at a common sense solution, aligns with my own personal outlook on how to best support SMEs in the current climate.

“I’m pleased to be part of a company that goes the extra mile to truly understand the business needs of its customers, so that it can structure a financial solution that best enables them to achieve their strategic goals.”

Adcock added: “With our growth to date in the region and across the UK, together with our future expansion plans, it was key to bring someone of Mark’s calibre on board, to help continue to drive the business forward. 

“He is very experienced and knowledgeable within the commercial finance marketplace, well respected by his network and very driven, which are great attributes. I’m delighted to welcome him as part of the Reward team.”

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