Guardian has launched on UnderwriteMe’s Protection Platform.
This partnership aims to expand Guardian’s distribution reach, providing access to advice firms using the platform as their main protection quote and application portal.
The Protection Platform allows advisers to compare ‘buy-now’ quotes on multiple products from multiple providers.
Hilary Banks, sales director at Guardian, said: “We’re very happy to bring our great products to advisers using the platform.
“UnderwriteMe’s ambition to make the protection experience easier, simpler and faster, fits closely with our own brand promise of ‘Life. Made Better’.”
The platform currently serves 762 advice firms and more than 4,350 individual advisers, and comparisons on the site are fully underwritten – all in order to accurately set client expectations and give a simpler and faster underwriting experience.
So far, UnderwriteMe reports that over 1 million cases have been submitted through the platform.
Banks added: “We’ve seen the platform’s usage grow quickly and it is now a preferred option for many advice firms wanting to set client expectations up-front, cut processing times and provide a fully online experience.
“This partnership opens up a significant strategic opportunity for us and gives more customers access to our quality products.”
James Tait, CEO at Underwrite Me, said: “We’re delighted to announce that Guardian is now available on our Protection Platform.
“Our brands are both committed to growing the market through innovation and making sure clients get the right outcomes.”
Mark Harrington, advice director at London & Country, a firm using the platform, added: “It’s always good to have new providers join the Protection Platform.
“We have long been fans of Guardian’s approach to product design, and this will only make the process smoother by allowing our advisers to easily compare Guardian with others.”
