LDNfinance launches private client sub-brand

London-based advisers LDNfinance have launched a new exclusive HNW advisory sub-brand; LDN Private Clients.

Following growth in their high value finance department, the firm has launched the private client sub-brand to better service their increasing HNW audience.

The service is exclusively available to private clients looking for multi-million-pound structured debt facilities for property, cars, yachts and other high value assets.

Anthony Rose, co-CEO at LDNfinance, said: “We’re delighted to be launching this private client sub-brand following unprecedented client demand.

“We’ve seen rapid growth across all areas of the business, but none as strong as high value mortgages and HNW structured debt.

“We’ve been working on this sub-brand for a while now and it’s wonderful to see it come to fruition”

Andrew Chalton, private client director at LDN, added: “Launching our new private client brand is very exciting.

“It offers our private clients and HNW audience prestigious exclusivity, backed by the reputable LDNfinance brand name.

“This – coupled with a strong team of experienced HNW advisers – will ensure we maintain our best-in-class service excellence, which is expected of us.”   

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