Meet the broker… Pure Structured Finance

Meet Harry Hodell of Pure Structured Finance

Tell us a bit about your business

Pure Structured Finance began back in Q1 2020 in central London.

We look at complex debt and equity solutions, operating up the full capital stack, working alongside property developers, investors, and other property professionals.

Pure Structured Finance provide bridging and development solutions for all finance requirements, with the expertise and capability to assist with larger and more complex development opportunities too.

Where are you based and where do you operate geographically?

Pure Structured Finance is based out of our Mayfair office, but we’re also part of a wider group that has offices in Cardiff.

Geographically, we operate all over the UK and, with our specialist team, we can also assist across most countries within Europe – and further afield on occasions.

What are the main issues impacting your local market?

The past few weeks have highlighted major concerns with Bank of England interest rates as well as turbulent economic policy.

Both of which have led to a fluctuation in lenders’ appetites and interest rates, which, as I’m sure is no surprise to anyone, has led to more stringent stress testing and concerns over the trajectory of the property market in the coming months.

What challenges are you facing as a broker?

There’s ever changing lending criteria given the current climate.

So, there’s a number of lenders having to adjust their interest rates. It’s clear their appetite for risk has changed given the market changes.

At the moment it’s just about adjusting to these new lending parameters and new appetites to risk, staying up to date and providing consistent messages to clients so they can make the best-informed decisions available.

What are the main opportunities for brokers in your area and nationally?

I think there’s a huge amount of opportunity in looking after and standing up for clients at this point.

As previously mentioned, you’ve got a situation where we’re dealing with significant change due to the current economic climate, instability, and the weakening of the pound.

So, there’s opportunity there to provide a service, finding the right funders and right lending partners for your clients in difficult times. Because there still are lenders out there operating, and it’s just about being able to match them.

There’s opportunity to grow into those areas.

What could lenders do to help further your business?

I think they can help by remaining as stable as they can, both in terms of giving a clear indication of where they are now and where they expect to be.

It’s also about trying to keep that as consistent as possible, that allows us to do our job.

Also in turn, this allows us to provide them with what they need, so I think consistency and reliability within the market is key for all lenders at the moment.

What sets you apart from the competition?

Service to our clients is our absolute priority and we work tirelessly to find the best solution for them even in the most challenging of times.

In addition, we have a bespoke knowledge of a number of different investors, alternative lenders and funding partners.

Diversifying the lending panel that we use ensures that we can provide sound solutions for our clients and deliver good projects to the lenders, which in turn, makes for a brilliant working relationship and transactional experience.

Having sound knowledge of the market and its participants allows us to find resolutions to each case and we’re well equipped to assist our client base through market turns and fluctuations.

How should potential borrowers contact you?

Potential borrowers can contact any member of the team by phone, email or through our online enquiry form.

Get in touch at [email protected] or phone us on 02080 579 178.

Alternatively, fill in our online form at:

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