With one in four (26%) equity release customers being single women, there is something of gender gap in the equity release market, according to recent data by Standard Life Home Finance.
Surveying 500 people who have either taken out equity release or considered equity release, Standard Life’s research found that women are less likely to have had interactions with financial advisers, (30% vs 24%), but that they are almost twice as likely as men to feel relieved when they received the proceeds of equity release (60% vs. 33%).
While both genders had the same spending priorities, the subtle differences in priorities impacted the funds that they needed to release, with women (£101,505) releasing less than men (£122,063).
Kay Westgarth, sales director at Standard Life Home Finance, said: “While the main driving forces in the market remain constant for both men and women, how these differ between the genders is really useful for advisers to factor into how they approach appointments.
“Women are more likely to see their home as their security, avoiding options which mean they may be forced to sell and worrying about being judged for their financial decisions.
“They are more likely to be driven by the need to boost their income or build a nest egg following a life event impacting on their planning or finding an unexpected shortfall.”
In addition, women are more likely to spend the proceeds of equity release on home renovations (62%), repaying other debts (21%), building a rainy-day fund (18%).
Repayment of mortgages (21% vs. 26%) and supporting family (20% vs. 26%) are not as popular.
While both genders agreed they wanted more from life as they got older, women were more likely to discover they had not saved enough (14% vs. 10%) while men were more likely to already be to be aware their pension and savings are not enough (19% vs 14%).
Three times (13%) as many women than men (4%) say a life event, such as divorce/redundancy or illness, derailed their plans so they had to consider other options.
The driving force behind accessing housing equity also impacted what other options people considered.
Men, who were more likely to be repaying a large lump sum like a mortgage, considered going back to work (14%) or using a lump sum from their pension (10%).
In contrast women, who were more focused on income needs, considered using savings (22%) or a personal loan (20%).
Westgarth continued: “Developing a better understanding of the subtly different ways each gender approaches the advice process is an important part of flexing your soft skills as an adviser.
“And the research clearly highlights the benefits that female homeowners can gain from speaking to an adviser about how to use their housing wealth in later life.
“No one person is the same irrespective of gender, but Standard Life Home Finance is delighted to be able to share this research which will help advisers better serve their clients at what is a tricky time in the market.”
