Guardian has secured a position as one of L&C’s preferred critical illness providers.
L&C’s preferred providers are selected based on a broad range of factors across product features that aim to help deliver the best customer outcomes.
The preferred provider position represents an important distribution opportunity for Guardian, increasing their opportunity with one of the UK’s major mortgage advice firms consisting of nearly 350 mortgage advisers and 100 protection advisers across the country.
L&C’s advice director, Mark Harrington, said: “We’re very happy to deepen the already strong relationship that we enjoy with Guardian.
“We have been impressed by Guardian’s proposition, service levels and approach, and look forward to working with the team going forward, supporting our advisers to help more clients increase their financial resilience, through making high-quality, needs-based, protection recommendations.”
During 2022, Guardian has been recognised by 12 independent awards and/or ratings including, most recently: outstanding individual life insurance at the Cover Excellence Awards in November; five-star service at the Financial Adviser’s Service Awards for the fourth year in a row; and best underwriting and claims award at the Protection Review Awards in December.
Guardian’s sales director, Hilary Banks (pictured), said: “We’re delighted to have won this coveted position as one of L&C’s Preferred Critical Illness Providers.
“This is testament to the amazing work the team at Guardian do every day to make life better for advisers and clients.
“We look forward to working with L&C’s advisers and clients to introduce Guardian’s award-winning proposition and get more people the protection they need.”
