Stuart Collar-Brown, the founder of My Auction, has launched Assured Sales, a faster, more secure, and transparent method for buying and selling homes.
By providing comprehensive information packs prepared by solicitors to potential buyers before they make an offer, Assured Sales aims to enhance the efficiency of property transactions.
The information pack includes all relevant documents and searches, allowing buyers to make informed decisions, secure finances, and commit to making an offer.
Once an offer is accepted, the buyer and seller enter into an Assured Agreement, granting both parties exclusivity until the exchange of contracts.
The buyer then pays 1.5% towards the purchase price, with solicitors working together towards the agreed exchange date, significantly reducing the time between offer acceptance and exchange.
Assured Sales also includes protections against gazumping and gazundering for both parties. If one party decides to withdraw from the sale or purchase, these parameters provide assurances to sellers and buyers alike.
Collar-Brown emphasises that Assured Sales seeks to work in partnership with estate agents across the UK, recommending “The Assured Way” to committed sellers requiring additional security and quicker timescales compared to traditional private treaty models.
Currently, private treaty sales take an average of 150 days from sale agreed to completion, with an average fall-through rate of 37.7%.
Regarding the launch of Assured Sales, Collar-Brown said: “I’ve been in the property industry for over 20 years both as an estate agent and property auctioneer, so I know what works, and what doesn’t.
“It’s this depth of knowledge that has led to the creation of Assured Sales – a private treaty sales process where both parties enter into an Assured Agreement which provides protection and security on both sides from either one simply changing their mind and withdrawing from the sale.”
Assured Sales aims to provide an additional service for estate agents to offer their clients without costing sellers more than selling on the open market. The streamlined process aims to reduce stress and uncertainty for both buyers and sellers, improving the overall experience of buying and selling property.
Collar-Brown added: “Buying and selling a property is one of the most stressful things to do and the current system is set up in such a way that both parties have to endure months of stress and worry, not knowing if the other is going to pull out at any given moment or if a higher offer might be made to the seller.
“But it doesn’t have to cause so much uncertainty and worry. With Assured Sales, we are taking two things that already exist and putting them together in a new way to help improve the current process and remove the pain points.
“By making small changes to the current process, we intend to make a huge difference to people’s lives and their experience of buying and selling a property.”
