The UK’s dedicated financial services review site, Smart Money People, has shared its updated look and feel, including a new logo, visual identity and improved website.
The rebrand is the first step in its ambitious growth plans for 2023.
Seeking feedback from clients on initial plans, Smart Money People has introduced its new logo, celebrating how its platform and insights make a connection between money and people, through linking the n of money and the l of people.
The three spheres symbolise the collective of Smart Money People reviewers. Their shared experiences help people create better outcomes for their money.
The website has also had a refresh, making use of a new vibrant colour palette and font, in addition to an updated layout earlier in the year.
Further changes are planned for the coming months, to make the website even more user friendly and help users find the information they need.
By creating this new memorable visual identity, Smart Money People aims to reach a wider audience and attract more reviews, capturing an even greater breadth and depth of data.
This will provide even better industry insights and benchmarking for its business clients.
Jacqueline Dewey (pictured), Smart Money People CEO, said: “Today is the next step in realising our plans for 2023, so we’re very excited to announce that our smart new look is now live!
“We’ve grown significantly, extended the services we offer, and are helping a greater number of individuals and companies, so we needed a look and feel that reflects the business we are today.
“As well as cementing our place in the minds of existing users, our new visual identity will help us reach a wider audience.
“Every day we see first-hand the positive impact of people being able to read reviews and understand the experiences of others before committing to a new financial product.
“But we want to help even more people. Creating a more impactful brand is the first step towards achieving this.”
She added: “In turn this provides our business clients with even more valuable insights. Increasing the breadth and depth of the data we capture helps us to help companies improve financial services standards for their customers through trust, knowledge, accountability, and the power of community.
“Now more than ever, people need reliable, trustworthy, and timely information about financial services.
“This rebrand demonstrates that we are investing in the future of our business to be that vital source of knowledge.”
updating its brand identity, Smart Money People has refreshed its three awards, the British Bank Awards, Insurance Choice Awards and Consumer Credit Awards, opting for a more integrated approach.
Celebrating the very best companies in UK banking, consumer credit and insurance, each award still has a distinct colour.
But the new designs also help visitors easily recognise the awards as being part of the Smart Money People family. Their new branding will be a smart addition to every winner’s and finalists’ website and adverts.
Smart Money People is continuing to invest in plans to expand its reach, platform and services throughout the year.
It aims to provide people with easier access to an even greater range and depth of content.
To do this, it will consider investments and collaborations to deliver more of what people need in the format they prefer.
Smart Money People’s clients will receive an email keeping them fully up to date with the changes.
