Usay Compare partners with Contact State to optimise marketing campaigns and enhance sales

Usay Compare, the comparison service for health insurance, life insurance, and income protection, has announced a partnership with marketing technology platform Contact State.

The collaboration aims to improve Usay Compare’s marketing activity by providing better oversight, identifying successful campaigns, and ensuring compliance with advertising and data regulatory requirements.

Alain Desmier (pictured), managing director of Contact State, said: “Usay Compare is one of the most innovative and forward-thinking businesses within British financial services, and we’re proud to be part of their growth story and to be supporting this fantastic team.

“From providing real-time feedback and validating all leads, to developing lead enrichment tools that help identify which consumers Usay Compare should be speaking to first, this partnership is innovating the customer acquisition process and driving better outcomes for Usay Compare customers.”

As part of the deal, Contact State has created a single marketing integration API, automating the way Usay Compare provides campaign feedback to its partners.

The partnership also grants Usay Compare access to Contact State’s data ‘firewall’, which validates leads and ensures only those with verified customer journeys, authentic contact details, and a genuine interest in Usay Compare’s services enter its Customer Relationship Management system.

Becky Edlington, director of marketing at Usay Compare, added: “Contact State has played an integral part in our ongoing commitment to our customer journey. They help us to ensure we are only receiving authentic, verified customers, who are genuinely looking for our expert advice on health and life insurance. We are therefore able to continually improve on our well-renowned customer service, securing the best policies for our clients, as quickly and efficiently as possible.”