Hometrack launches Property Listings Data to power insight-driven decision-making for property professionals

Hometrack has introduced a Property Listings Data product designed to provide property professionals with a comprehensive range of listings information to inform better decision-making.

The product, which is powered by Zoopla data and is the most complete set of property listings data available on the market, can be tailored to customers’ bespoke needs, offering geographical splits, rental yields, available stock, sales agreed, and core property attributes such as floor area and year built.

With over 80% of listings UPRN matched, customers can overlay Property Listings Data with their own internal data to support instant analysis and decision-making.

The product has numerous applications for property industry professionals, including lenders, developers, investors, insurance providers, and utility companies.

Ross Allan, head of property data solutions at Hometrack, commented on the launch: “We’re excited to launch our new Property Listings Data product which is just the start of Hometrack’s journey to meet our customers’ constantly advancing data needs.”

Leo Xiong, director, real estate economist at IMMO, praised Hometrack as a data partner: “Hometrack has been a great data partner for IMMO, whose high quality data products help us achieve instant knowledge of market movements and deep analysis of the UK residential market.

“They have also been very flexible and responsive in providing additional data service to meet the high data requirements of IMMO’s proprietary technologies.”

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