Secure Trust Bank Commercial Finance has announced the appointment of Andrew Welden (pictured) as its new regional sales director for the North West.
Welden joins from Breal Zeta CF, where he led the firm’s asset-based lending strategy across Merseyside and Cheshire and helped establish a Manchester office.
In his new role, Welden will be part of the UK-wide origination team at Secure Trust Bank, focusing on driving deal activity across the region and delivering flexible asset-based lending solutions to innovative businesses. He will also work on building the bank’s network of key introducers.
Welden expressed enthusiasm for his new position, saying: “This new role at Secure Trust Bank Commercial Finance represents an exciting opportunity for me, allowing me to work and learn alongside industry leaders as well as a host of ambitious businesses looking for support.”
Paul Johnston, regional managing director at Secure Trust Bank Commercial Finance, welcomed Welden, adding: “Given his proven track record of delivering support to innovative businesses across the region, Andrew is a strong new addition to our team…I look forward to welcoming Andrew and working closely with him to deliver on this mission.”
