Age Partnership has announced the appointment of Jonathan Thirkill (pictured) as its new chief digital officer (CDO).
Thirkill, the founder and CEO of the award-winning sourcing platform for later-life advisors, Advise Wise, will lead the company’s digital transformation strategy, stimulating innovation across its marketing, website, and data operations.
Having previously supported Age Partnership’s board as a non-executive director, Thirkill now assumes an executive role within the company, with the responsibility of identifying and leveraging emerging digital trends, streamlining business processes, and optimising marketing activities.
CEO at Age Partnership, Steve Auckland, said: “Jonathan’s deep understanding of digital technologies and his strong entrepreneurial spirit make him the ideal candidate to propel our digital and marketing strategy. We are confident that his strategic vision, insights, and leadership will unlock new growth opportunities, enhance our customer experience, and strengthen our number one market position.”
“Jonathan has demonstrated exemplary leadership skills and a profound understanding of the digital landscape throughout his tenure at Advise Wise. His dedication to innovation and driving business growth has positioned Advise Wise as a trailblazer in the later-life industry,” Auckland added.
Expressing his delight at the new role Thirkill said: “I am thrilled to join Age Partnership as Chief Digital Officer while continuing as CEO of Advise Wise. I eagerly anticipate working more closely with the Age Partnership team to drive innovation that delivers value to our customers and shapes the future of the equity release market.”
