Optimus has partnered with digital homeownership platform Better.co.uk as part of the group’s efforts to streamline the property transaction process.
The partnership will be longstanding as both parties work to improve the transaction process by removing bureaucracy and friction, and bringing data further forward.
The partnership was formed with the aim of shaving approximately six weeks off the transaction process.
The partnership with Better.co.uk will form part of the LandmarkConnect proposition for conveyancers and will integrate the Better.co.uk ‘Smart Buyer’ solution with Optimus Accelerate, providing a way for customers to process payments and collect fees earlier.
The announcement followed the launch of LandmarkConnect, a series of digital hubs aimed at streamlining the buying and selling process by increasing digitisation and improving industry collaboration.
Tom Hodgson, director of revenue operations at Better.co.uk, said: “Better.co.uk is on a mission to make homebuying faster, cheaper and simpler for all.
“Alongside our award-winning mortgage advice, SmartBuyer provides customers with a comprehensive, one-stop solution that covers everything, from the organisation of conveyancing to arranging property surveys and managing legal fees.
“We understand that every homebuyer’s journey is unique and SmartBuyer takes this into account and tailors services to meet individual needs and we support the customer through the transaction.”
He added: “This partnership sets a new industry standard, and SmartBuyer is a response to a rapidly evolving market.
“By integrating legal work and streamlining the buying process, we’re meeting the growing demand for a more efficient, transparent, and customer-centric approach to home buying.
“Partnering with Optimus reinforces Better.co.uk commitment to innovation and customer satisfaction, enhancing our value proposition in the marketplace.”
Giuliano Grazioli, sales director at Optimus, said: “Optimus is committed to improving the home-moving experience for everyone.
“Better’s Smart Buyer solution is already making waves across the industry for doing exactly this, and we know it will become a pivotal building block of our ambitions to streamline the transaction process.
“With better collaboration and integration across the industry we’re hopeful that we can reduce overall transaction times for everyone – improving the customer’s bottom-line while ultimately reducing stress for home-movers.”
