Roma Finance has announced a refresh of its brand. Emphasising its lending approach, the company is aligning its branding across all channels with the tagline #LovetoLend. This refresh comes as part of Roma Finance’s aim to provide a ‘borrower first’ experience.
The lender has ambitious growth plans and intends to scale up to become a £350m business over the next two years.
Roma Finance’s strategy centres on a borrower-centric philosophy, and its dedication is manifest in its new slogan.
The company has experienced significant growth over the past year, having doubled its business activity and loan book.
It has also made key hires and promotions across the business, and established key partnerships with those who share its values.
A key part of Roma Finance’s mission, through its ‘borrower first’ approach, is to help those looking to profit from property by fostering learning, collaboration, innovation, and integrity.
Charlotte Rutter (pictured), head of marketing & communications, commented on the brand refresh, stating: “In February 2021, we rebranded and became ‘lending less ordinary’. The events following the pandemic have made the world seem permanently extraordinary.
“Our new refreshed logo with the strapline ‘#LovetoLend’ is a natural step in Roma’s journey. We have remained constant in the marketplace, putting the borrower first and providing support that is second to none, ultimately providing a little joy.”
Michael Allison, commercial director, continued: “Creating the ‘borrower first’ experience is priority number one at Roma.
“Over the past two years, we have strived to deliver partner and borrower-friendly innovations including technology, funding, team building, and culture to ensure our processes are entirely geared to creating the ideal lending experience for all parties.”
“I am delighted with the brand refresh, which reflects our business values going forward, and I am incredibly excited for the further developments we will share over the next few months.”
