Clark UK, formerly known as Candid, has expanded its strategic partnership with iptiQ, a digital B2B2C insurer under Swiss Re, to launch an ‘over 50s’ life insurance product in the UK market under the Winston brand.
This new product launch builds upon the successful distribution partnership initiated by the two companies earlier this year.
The ‘over 50s’ life insurance product targets individuals aged between 50 and 80, offering guaranteed acceptance without medical exams.
The goal is to provide beneficiaries with a lump-sum payment upon the policyholder’s death, which can be used for funeral expenses or as a gift to surviving dependents. Leveraging advanced technology and personal advice, the Winston product aims to make affordable life insurance more accessible to this specific customer segment.
The Clark Group member will continue to manage marketing and distribution, while iptiQ will handle the core insurance tasks, including claims management and administration, through its digital end-to-end platform.
Matt Edwards, CEO of Clark UK, said: “By leveraging our combined knowledge and expertise in customer experience and digital insurance, this expanded partnership with iptiQ is another important milestone on our journey to helping UK families get better insurance coverage for their loved ones,” he said.
Andreas Schertzinger, regional market executive iptiQ EMEA, added: “Clark UK and iptiQ share the same vision and values – to make insurance more accessible and affordable for a broader range of customers. I believe this is really the foundation of our partnership, and the reason why it works so well for all sides.”
The collaboration between Clark UK and iptiQ saw the launch of the Polly and Tom life insurance products in January.
