Homebuyers sacrifice to cope with surging rates, finds Bloomberg Intelligence

Homebuyers are adjusting to the highest interest rates since at least 2010 by either considering cheaper homes or making sacrifices to afford elevated mortgage rates, a new Bloomberg Intelligence (BI) survey has revealed.

Findings from the research show the rapid increase in mortgage rates has spooked prospective homebuyers, with 36% of respondents opting to postpone or pause plans to buy a home.

Still, this compares with 44% after the 2022 mini-Budget, implying more resilience vs. October, especially as this group is also looking to buy relatively sooner.

Though 50% (56% in October) of that group intend to purchase a house in one to two years (BI’s survey only includes those looking to complete within the next two years), a further 28% (27%) want to go execute on a deal in seven to 12 months, with 17% (12%) preferring four to six months.

Only 32% of buyers with unchanged schedules aim to complete in the next six months (only 25% in London).

In contrast, 35% of buyers have accelerated their plans, of whom 44% plan to buy in the next six months.

Iwona Hovenko, real estate analyst at Bloomberg Intelligence, said: “Our findings may indicate determined buyers may be slowly getting used to higher rates.

“Though rising mortgage rates might prevent or delay house purchases for about 27% of the survey participants, this is an improvement vs. 30% in October.

“Another 16% claimed rates won’t derail their plans – also better than the 11% previously.”

Hovenko added: “Respondents also continue to show significant flexibility, which may support sales.

“As many as 20% of homebuyers would consider a cheaper property, similar to Bloomberg Intelligence’s previous survey in October.

“Other top choices — such as extending mortgage terms (15%) and making other savings (15%) — suggest buyers are keen to make their next move on the housing ladder quickly.”

Home buyers who are pausing or delaying their homebuying plans cited elevated mortgage rates (30%) or the high cost-of-living (22%) as the most-pertinent issues.

Some buyers delayed their buying plans (16%) while waiting for house prices to decline, with a smaller group (14%) also worried about the economic outlook.

This sentiment was also mirrored by Londoners, who were slightly keener to wait for house prices to fall.

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