Ashman Bank has appointed Ella Keyes (pictured) as its chief people officer, as the business enters its next phase of development.
Keyes has 20 years of HR experience, and joined Ashman from The Nottingham, where she was deputy chief people officer.
She has also held roles at other financial institutions and retail businesses such as, Totemic, National Sales Academy, Baines & Ernst and Phones4u.
At Ashman, Keyes will focus on building the existing team to attract more key hires, adding around 100 new roles over the next two years.
Working closely with CEO James Leach, she will also be responsible for the internal engagement programmes at Ashman.
Leach said: “I’m personally delighted to be welcoming Ella to Ashman.
“Our dedicated team of industry specialists has done a brilliant job of setting us up for business success and now with Ella’s focus on our people and growth, we really are set to ensure people come first at Ashman.”
Keyes added: “Joining a business at this stage in its journey is something I’m energised by, and I can see great opportunities for me to really make a positive impact on the workforce.
“I am passionate about cultural fit, broadening the diversity lens of teams, social mobility and talent development. I’m looking forward to getting started!”
Headquartered in Birmingham, Ashman will be initially focused on lending to SMEs in the commercial real estate sector, while providing savers with competitive rates, and plans to make better banking possible.
This latest appointment comes as Ashman enters the next stage moving towards its launch.
