Mortgage lender Gen H has unveiled a new product switching range specifically tailored for its intermediary partners. The move, aimed at simplifying the process for brokers and their clients, will also provide financial incentives to brokers.
Under the new system, brokers advising Gen H clients on switching products to a new rate will earn a commission of 0.25%. The process has been designed to be efficient and hassle-free, with no requirement to upload documents, run new affordability assessments, or initiate lengthy review processes. Existing Gen H customers will also enjoy exclusive customer rates and will not be charged any product fees.
The simplicity of the process is clear: brokers will only need to advise their clients on the best-suited product and then submit a request via email to the Gen H broker team. The product switching range builds on Gen H’s recent expansion of its homebuying bundle range to include home movers and first-time buyers.
This strategic move by Gen H follows its successful launch to the intermediary market in the summer of 2021. Since then, the lender has partnered with more than 12,000 brokers and is actively working with major clubs and networks across the industry, such as Legal & General Club, Paradigm, TMA, PMS, Brilliant Solutions, and Primis.
The timing of the introduction of the product switching range aligns with the upcoming renewal period for clients of Gen H’s early-adopter brokers. Both original members of Gen H’s intermediary panel and their clients are poised to benefit from this well-timed initiative.
Pete Dockar, chief commercial officer of Gen H, said: “The introduction of this range shows the crucial role our intermediary partners have in helping Gen H homeowners get the best possible mortgage outcomes.
“As a lender, we really value these relationships, which is why it’s so important to prioritise both the experiences of our broker partners and their clients. This is the seamless, supportive experience that allows us to deliver the best possible customer outcomes.”
