The West Brom has appointed Georgia d’Esterre as its new head of marketing, who has joined the Building Society this month to oversee its new marketing team.
With over 15 years’ experience within the financial services sector, d’Esterre held roles at National Friendly, Holloway Friendly, AXA Life Invest and Lloyd’s TSB.
Alex Windle, chief customer officer at the West Brom, said: “The West Brom has been a highly regarded brand not only with its customers, but also within the wider community, for almost 175 years.
“We’re excited to be welcoming Georgia, whose extensive experience and creative vision will support us on the next phase of our journey as we develop and enhance the Society for the future.”
d’Esterre added: “It’s a particularly exciting time to be joining the West Brom as we look to further develop our brand, showcase what it means for our customers and how it complements the products and services we offer.”
