The Chartered Insurance Institute (CII) 2022/23 New Generation Programme broking group has launched a campaign to address the insurance industry’s talent gap, and common misconceptions around insurance careers.
The ‘Insurance Influencer’ campaign assets are freely available for use, and were developed in order to strengthen the industry’s efforts in attracting new talent.
The campaign aims to positively showcase the insurance sector, with young people and those who may be looking for a career change as the target audience.
The video shows the variety of different opportunities and avenues that exist within the sector, and highlights the role of insurance in areas that the general public may not immediately consider, such as festivals, farming, renewable energy, and cyber.
A digital flyer accompanies the video, providing further context and additional information regarding insurance careers.
The campaign assets were developed as a tools for the sector and their use is encouraged within any activity that may be deemed beneficial to the insurance industry.
They are available for free download on the CII’s website.
A range of firms, including Howden, Partners&, Romero, and Yutree have already taken steps to adopt the group’s work within their recruitment and promotional activity.
In a statement, the 2022/23 New Generation Programme broking group said: “We are thrilled to launch the Insurance Influencer campaign and give back to the industry that has given us so much.
“We want to dispel the common misconceptions and spread the message that insurance is an exciting and fulfilling industry to be a part of.”
Russell Higginbotham, president of CII, said: “I would like to congratulate the 2022/23 Broking group on the launch of the Insurance Influencer campaign.
“Attracting top talent to the insurance sector sees us compete with many other industries, and this work represents an excellent opportunity for growth.”
The CII’s New Generation Programme is a flagship development opportunity for insurance professionals with five or more years’ experience within their field.
Cohorts are split into four groups, representing each of the four general insurance sectors: London market, underwriting, broking, and claims.
The groups work on a project or initiative that they believe could make a different to the insurance profession, presenting their conclusions and outputs back to the CII Group board at the end of the programme year.
