2plan wealth management forms protection insurance advice partnership with LifeSearch

2plan wealth management has launched a new protection insurance advice referral partnership with LifeSearch, an independent protection specialist in the UK.

This collaboration, which began in early November, extends to both new and existing clients of 2plan’s more than 450 advisers across the UK.

Through this partnership, 2plan advisers can refer clients with specific protection needs directly to LifeSearch. LifeSearch will assume regulatory responsibility for the protection advice, focusing on understanding, quantifying, and fulfilling these needs through their specialized teams and extensive access to insurers.

Chris Smallwood, co-founder and CEO of 2plan wealth management, said: “At 2plan, we pride ourselves in supporting the very best advice and expert services for our advisers and our clients.

“We recognise that protection is an extensive and rapidly changing area of the market. We felt we needed an additional option for our advisers who are dealing with clients with more complex protection needs or, where our advisers would prefer to focus their own advice skills and experience.

“When it came to choosing a partner with the highest of standards, aligned values and commitment to client care, LifeSearch was a no brainer.

“With our new referral protection advice referral arrangement with LifeSearch, we’re confident we can secure the very best outcomes for our clients and their protection needs.”

LifeSearch will be involved in ten 2plan regional events throughout November to further explain the protection referral service, and share insights on protection advice and market trends. They will also provide regular protection market updates and news for 2plan’s adviser and client communications and CPD programme.

Ricky Butler, head of new business and growth at LifeSearch, said: “We’re delighted and proud to provide a specialist protection advice referral service for a prestigious advice-led organisation such as 2plan wealth management.

“The blend of human expertise and technology of PoweredBy LifeSearch, and our unrivalled market access, means that we’re ideally placed to support 2plan advisers and their clients. 2plan are the latest wealth management addition to the LifeSearch partner portfolio.

“With the advent of Consumer Duty, we’re witnessing increased interest from progressive firms who are seeking similar additional expertise, to help them better deliver good customer outcomes across the full range of financial needs.”

LifeSearch has expanded its UK operations with the introduction of “PoweredBy LifeSearch,” a proprietary technology-led solution, complementing its established advice-led services.

This expansion includes partnerships with various firms including Which?, MoneySavingsExpert, Compare The Market, MoneySuperMarket, PensionBee, Neilsons, Lloyds, and Scottish Widows, in addition to 2plan.