equity release partnership

ERS launches business-to-business proposition Equity Release Partners

Independent advisory service Equity Release Supermarket (ERS) has launched Equity Release Partners, a business-to-business platform providing access to its technology.

Equity Release Partners provides access to a suite of tools, including smartER, which can be integrated into an adviser’s website, enabling customers to achieve personalised equity release results.

The proposition includes the smartER equity release referral service, through which wealth, financial and mortgage advisers can access a range of tools, and be remunerated for introductions.

The tools include smartER, calculators, comparison tables and informative solutions, which can be branded for the adviser’s business.

Mark Gregory, co-founder and CEO at ERS, said: “During a period of tough market conditions, driving efficiencies has been our main priority.

“With volatility peaking within H1 of this year, the need for digital capabilities has never been so important, which is why we’ve worked hard to bring these digital solutions to our business, and now to a broader market through our B2B platform, supporting both Advisers and their clients.

“We are delighted to invite Advisers to utilise these tools for their benefit, as well as the benefit of their customers.”

Gregory added: “Our suite of products form part of the one-system approach to our technology, completely aligned to Consumer Duty, going beyond the required guidance to form an industry-leading client and adviser journey.”

He concluded: “We want to help businesses to grow and thrive, through the use of our technologies.

“To us, the most important aspect of a partnership is the people. We will work with our partners to ensure they have a direct relationship with an ERS Account Manager and Adviser.

“[Advisers’] clients will also have a direct Account Handler, to ensure the best possible customer experience is being delivered.”