Fintel has acquired VouchedFor, the review site for professional advisers, in a £7.5m deal.
This acquisition is part of Fintel’s ongoing strategy to promote professional financial advice and improve consumer trust in the sector.
VouchedFor, known for its extensive reviews of financial and other professional advisers, will retain its leadership team and collaborate closely with Fintel.
Neil Stevens, joint CEO of Fintel, said: “VouchedFor is an exceptional business with a very important mission – to increase confidence in, and generate demand for, professional financial advice.
“We passionately believe in the enormous value of professional advice and will invest in VouchedFor to grow its market reach.
“We are delighted that the talented team at VouchedFor shares our vision for the future.”
Alex Whitson, managing director of VouchedFor, added: “I am thrilled that we have found a partner who shares our commitment to championing the value of advice.
“Our technology makes it easier for advisers to deliver and showcase great client experience.
“Fintel’s investment will enable us to accelerate our growth, launch more services for advisers, and enhance our client offering.”