Gen H has made rate reductions of up to 0.26%, its third set of rate reductions in nine working days.
The most recent cuts were between 0.17% and 0.26% across their 2-year, 3-year and 5-year products.
The new rates are already live for both broker and direct customers.
Highlights from the latest round of rate cuts included 2-year rates reduced by up to 0.17%, 3-year rates reduced by up to 0.26%, and 5-year rates reduced by up to 0.23%.
Pete Dockar, chief commercial officer at Gen H, said: “We promised to reduce where and when we could, and again we’re doing just that.
“We are in a unique but often beneficial position in the market when it comes to our ability to move quickly on rate reductions.
“We’re thrilled that for a third time in a few short weeks we’ve made yet another round of cuts to support our intermediary partners and their clients as we head into the Christmas season.”