Hinckley & Rugby Building Society appoints new head of mortgage sales

Hinckley & Rugby Building Society has appointed Laura Sneddon (pictured) as its new head of mortgage sales.

Sneddon joins the Society with more than 20 years’ experience in the mortgage industry, including major roles within the specialist intermediary sector.

Sneddon said: “I knew from my first conversation with Hinckley & Rugby that it’s exactly the right job for me.

“I feel I’m in the right place, at the right time, to develop specific broker relationships to meet the needs of today’s untypical borrowers.

“Those brokers, the Society, and I personally, share precisely the same values and goals.”

In her new role, Sneddon aims to seek out new opportunities and to engage with new intermediary partners, in markets where the Society is not so well-known.

Sneddon added: “I’m in a position to influence product development and decision-making for the direct benefit of brokers and their clients.

“And I have an amazing team of enthusiastic professionals who are committed to the same journey. We are actively looking at specific demographics, to pinpoint where the Society’s flexible approach can deliver positive outcomes for deserving clients whom many lenders discriminate against.”

She concluded: “This is why I love my new role: the Society continually demonstrates its commitment to helping all borrowers who need to maximise their borrowing potential, and that’s so important in today’s financial climate”.