Pure Retirement has surpassed £5bn of loans serviced, following its most recent back book integration.
This latest achievement comes amid a strong year for the lender, which has retained its 14% overall market share of new initial advances despite the challenging economic landscape.
As part of an innovation focus this year, the lender also introduced a new overhaul of its online application form.
The overhaul includes a new question set which not only aims to capture more information upfront (reducing referrals and the time to offer), but also presents a dynamic user journey that adapts to the case specifics and only asks relevant questions.
Paul Carter (pictured), CEO of Pure Retirement, said: “It means a lot to continue to build our portfolio and to be a trusted servicer of choice within the later life lending sphere.
“It comes at the end of a great year for us a business that has brought a number of key technological innovations to help drive that end-to-end journey for consumers and advisers, and a year that has also seen us reintroduce all of our product ranges and operate with full whole-of-market availability.
“To end 2023 on such a key milestone validates our customer-first approach, and we look forward to exploring additional servicing contracts in 2024 and beyond in addition to our market-leading proprietary products.”
