Twenty7tec has launched an updated version of its COMMUNICATE digital marketing platform, including a TikTok integration.
COMMUNICATE is a digital marketing platform that helps advice businesses drive inbound leads, as well as manage outbound communication to both existing customers and prospects across multiple communication channels.
Recognising a change in where consumers find financial advice, Twenty7tec updated the platform to allow advisers to post to multiple TikTok channels to generate leads.
As part of the update, Twenty7tec announced the availability of a multi-step campaign builder so that advisers can develop effective retention marketing campaigns using email, telephone, SMS and social media posting.
In addition, the business updated COMMUNICATE to include a content library, giving financial service firms access to the latest Twenty7tec content.
Firms can customise and brand the content, giving them a bank of content to share with their audience.
The content library has a search feature, to find pre-approved relevant information to share with an audience.
It also has an artificial intelligence (AI) function, using Twent7tec’s language model and Chat GPT4, allowing the user to generate relevant content.
James Tucker, CEO of Twenty7tec, said: “Consumer behaviour is rapidly changing, to stay relevant and be successful, financial services must reach their target audience in a number of different ways.
“With so many different ways to speak to potential clients, financial advisers must remain savvy with their time, so that they still have plenty of availability to build these relationships further.
“It’s a very exciting time for us as we’re the first financial services marketing platform to offer everything under one roof: email, telephone, SMS, WhatsApp and TikTok – meaning advisers can post to multiple platforms seamlessly and easily to generate leads and stay relevant.
“Everyone should have access to the best financial advice and we’re proud to be leading the way in giving advisers the tools to do this.”
