It took an average of 16 property viewings to sell a property in 2023, according to new research from Quick Move Now.
As part of the research, Quick Move Now analysed national property trends in order to determine the average number of viewings it took to sell a property in England and Wales.
With an average of 16 viewings per property, the data also revealed that houses across England and Wales tended to remain on the market for an average of 115 days.
Properties in the West Midlands had the lowest average number of viewings at 9, whilst Greater London had the highest, coming in at 27.
What’s more, when it comes to the average time spent on the market, properties in Greater London were found to be on the market the longest, recording an average of 116 days.
In contrast, properties in the South East seemed to be the quickest to sell, with the average property remaining on the market for approximately 105 days.
Danny Luke, Quick Move Now’s managing director, said: “As you can see from the data, a higher number of average viewings for a successful sale does not necessarily equate to a longer time on market.
“A highly desirable property may have five or more viewings booked in for its first weekend on market, whereas a less desirable property may only have one or two viewings in its first week. The longer the time between viewings, the longer your property is likely to sit on the market.
“Your property is likely to attract the highest level of attention when it is new to the market, so it’s important to capitalise on that opportunity. This will mean choosing a proactive estate agent who knows and understands both your target market and the local area.”
He added: “You’ll also need to ensure you have great property images. Many prospective buyers have online property alerts set up to notify them when new listings go live. Your property photography is your first and best opportunity to attract attention and get potential buyers to book a viewing.
“Pricing is also key, especially in the current market. Higher interest rates have squeezed buyer affordability. If you’re keen to attract a large number of viewings, and therefore increase your chances of finding a buyer, you’ll need to ensure your property is priced competitively. It can be tempting to ‘test’ the market with an ambitious price tag, but ultimately that’s likely to damage your property sale.
“Last August, property price reductions reached their highest levels in at least nine years. Having to reduce your asking price means your property is likely to sit on the market longer than a property that has been priced competitively from the start.
“The longer your property is on the market, the more likely it is to become ‘stale’ and achieve a lower sale price.”
