Optimum Finance has promoted Iain Hendry to the role of National Head of Sales, a position newly created to drive the company’s growth and expand its reach in providing critical cashflow funding to small businesses. This appointment comes in recognition of Hendry’s significant impact on the team and the exceptional business performance under his tenure.
In his expanded role, Hendry will oversee all UK sales operations, focusing on strategy for new business, cultivating existing and new introductory channels, and leading the development of sales teams to meet customer needs across various sectors and regions.
Hendry expressed his vision for the role, stating: “There is a huge opportunity to introduce more small and medium-sized enterprises (SMEs) to Invoice Finance. Those who use it, know how invaluable it can be in supporting business growth. As a business and as an industry there is so much more we can do in promoting the product to those who may never even have heard of Invoice Finance but who can benefit from it the most.”
He further outlined his strategic approach: “Whilst I will be continuing to work closely with our existing valued introducer partners I will be looking to identify new routes to market and welcome mutually beneficial conversations. I will also be looking to build our existing Sales function within Optimum.”
Ant Persse, CEO of Optimum Finance, highlighted the significance of Hendry’s new role: “It’s a reflection both of how far we have come in such a short space of time and our appetite for future growth. This direct leadership of the sales team will deliver complete focus on new business and demonstrates our ambition of becoming the foremost provider of invoice finance solutions to SMEs in the UK. Iain will add a huge amount of value through his experience. He has already delivered significant value in his previous role so this is a logical next step for Iain and Optimum. I am thrilled to be making this appointment.”
Hendry, who has been with Optimum Finance for four years and boasts over 15 years in the Invoice Finance industry, brings a wealth of experience from working with leading brands and various sectors, which will be invaluable in his new role.
In 2023, Optimum Finance saw a 21% increase in new client onboarding compared to 2022, contributing to a 34% rise in revenues, underscoring the company’s robust growth and the strategic importance of Hendry’s appointment in continuing this trajectory.
