Sirius Finance has today unveiled a new brand identity for its business as part of wider plans for evolution in 2024.
The new branding includes the strapline: ‘Making the seemingly impossible, possible’.
This, according to Sirius, demonstrates its commitment to making plans become realities, however complex they might be.
The new branding is live on the firm’s website and will be used across its marketing material.
William Lloyd Hayward, managing director of Sirius Finance, said: “Our exciting new branding reflects our collaborative and straightforward approach.
“Designed following extensive consultation with our staff and key partners, this new brand reflects our broader approach of evolution in our business as we further focus on the key priorities for the year ahead, delivering exceptional customer service, the widest range of products and solutions for our customers alongside our renewed people focused culture.
“We set out to live by our mantra, making the seemingly impossible, possible.”
Clare Jupp, Group chief people officer said: “Our brand refresh has taken the look and feel of the business into a new era, in a way that represents exactly what we do, how we do it and the kind of people who we are.
“We are delighted with our new brand values which were developed by the whole team via an entirely collaborative approach.”
