Glenhawk has overhauled its unregulated and regulated product range, including reducing rates across the board.
The changes were made in response to client demand, with pricing on unregulated products starting from 0.83%.
The lender also launched a new mixed residential product, available for mixed use assets with more than 50% residential, to complement its existing mixed commercial product.
Loan-to-values (LTVs) on its regulated product were also increased to 75%, while the maximum loan size was increased to £2m.
To support Glenhawk’s 2024 growth ambitions, Jamie Pritchard (pictured) was promoted to managing director of sales.
Alongside overseeing the ongoing product revamp, Pritchard will be responsible for the launch of several new products and initiatives planned for the coming months, while also ensuring the necessary infrastructure and internal and external processes are in place to maintain standards of client service.
Pritchard said: “Our foot is firmly on the accelerator, and this overhaul of our product range is merely a prelude to what is gearing up to be a game-changing year for the business.
“With rates stabilising, more investors are looking to deploy capital and unlock value from the UK’s resilient residential market and we have reacted quickly, with the changes made having already been incredibly well received.”
Guy Harrington, CEO of Glenhawk, added: “This well-deserved promotion comes ahead of what is going to be a massive year for Glenhawk.
“Having doubled our fund capacity, we can accelerate our lending ambitions and continue to innovate in response to client demand, including moving into more niche products and refining our green lending strategy.”
