SunLife, which operates under the Phoenix Group umbrella, has confirmed Victoria Heath as its new chief marketing officer. Heath’s appointment comes after a competitive recruitment process that saw over 120 candidates vie for the position.
Mark Screeton, CEO of SunLife, commended Heath’s background and customer-centric philosophy: “Victoria really stood out in the recruitment process…Her vast experience in the financial services industry and customer-focused attitude make her a great fit for our leadership team.”
Heath transitions to SunLife from Vanquis Bank, carrying over two decades of strategic marketing expertise. Her resume boasts roles such as head of marketing at Esure and Virgin Money, with her career beginnings at RBS and Tesco Bank.
On her new role, Heath expressed her enthusiasm: “I’m thrilled to be joining SunLife, a brand I’ve long admired for their brand heritage and deep understanding of the over 50s market…This is one of those opportunities that doesn’t come around too often, so I can’t wait to meet the team and start exploring SunLife’s future growth through marketing.”
