Aviva enhances Direct Home insurance offering

Aviva has enhanced its Direct Home insurance offering in a bid to provide greater cover for its customers.

The changes were applied to new home insurance policies bought directly from Aviva from 20th March 2024, and for existing customers looking for renewal.

Cover for valuables such as jewellery, watches, and artwork, increased from £30,000 to £50,000, after research showed customers ranked it in the top five most important features of home insurance.

Similarly, the claim limit for personal money in the home increased from £750 to £3,000. 

Reflecting the continued trend for home offices and summer houses post-pandemic, the limit for theft of contents from locked outbuildings has also increased from £2,500 to £7,500 to help protect customers from potentially significant financial loss.

Likewise, as the cost of garden equipment and plants continues to rise, the limit for items like patio furniture, barbecues and water features has risen from £1,500 to £12,000, and the limit for re-landscaping and replacing plants, such as in the event of storm damage or theft, has increased to £10,000, with a maximum of £500 per plant.

Aviva has also enhanced limits for customers who choose to protect their personal items such as mobile phones with personal belongings cover, which safeguards against loss, theft, and accidental damage both inside and away from home.

The limit has increased from £20,000 to £50,000, a £30,000 uplift for Aviva customers who may own items of value.

Nisha Soni, head of Aviva Direct, said: “Customer satisfaction is paramount to Aviva, and we are always looking for new ways to meet our customers’ expectations.

“We offer a range of policies and optional add-ons, to ensure that customers can select the cover that best fits their home insurance needs.

“For those individuals who choose Aviva Direct Home insurance, we can offer more comprehensive protection for their homes and possessions.

“With research showing a rise in the value of people’s belongings, increasing cover for valuables in the house and contents in the garden will help give customers peace of mind knowing their possessions are well protected.

“For those who want extra reassurance, personal belongings cover can be an excellent addition to their home insurance policies.”