Digital mortgage broker Habito has announced the launch of a new London Underground advertising campaign.
By leveraging the high visibility and reach of London’s extensive tube network, which includes high profile stations such as Waterloo, Liverpool St and Euston, Habito aims to connect with a broad audience of commuters, homeowners and first-time buyers to distinguish itself as a customer-centric brand that is redefining the mortgage experience.
Ying Tan, CEO of Habito, said: “As Habito looks towards growth, we are thrilled to launch this tube advertising campaign to further raise awareness about our unique approach to mortgages.
“Our goal is to empower customers with the tools and knowledge they need to make informed decisions about their mortgages, and our presence on the London tube network will play a key role in achieving this.”
The tube advertising campaign will feature designs and messaging that highlight Habito’s digital platform, expert advice, and commitment to making mortgages easier with transparency and simplicity.
In addition to the tube advertising campaign, Habito plans to roll out integrated marketing initiatives across various channels to amplify its message.
