Gen H launches with HL Partnership

Gen H has announced a strategic partnership with HL Partnership, significantly expanding its advisory panel to over 17,000 advisors.

This collaboration will provide HL Partnership’s advisors access to Gen H’s innovative affordability tools and technology-driven systems, aimed at assisting aspiring homeowners and remortgagers across England and Wales.

The partnership is part of Gen H’s strategy to enhance its intermediary network following its shift earlier this year from direct channels to strengthening broker relationships.

HL Partnership advisors will now benefit from Gen H’s signature offering, the market’s original income booster, designed to overcome the limitations of JBSP mortgages, such as maximum age limits.

Neil Hoare, commercial director at HL Partnership, said: “HL Partnership is dedicated to providing high-quality whole-of-market advice to our customers, because it’s in their best interest.

“We’re pleased to join Gen H’s panel, as this means even greater options for our brokers and their clients, including Gen H’s innovative affordability tools designed to help more aspiring buyers purchase a home.”

Pete Dockar, chief commercial officer at Gen H, expressed his enthusiasm about the partnership, adding: “We are delighted to have had the opportunity to partner with HL Partnership.

“We know that our ability to help people realise their dreams of homeownership relies heavily on the work of our broker partners, which is why it’s so exciting to have HL Partnership’s network of committed, driven advisors now on our panel.

“We’re very much looking forward to working with HL Partnership over the coming months and years.”