SWIG Finance provides funding for Bristol based coffee business

Bristol-based coffee brand, TrueStart Coffee, has been backed by SWIG Finance with a loan worth over £158,000.

The funding will be used as working capital to enable the business to take advantage of growth opportunities with new retailers.

TrueStart is led by husband-and-wife team Helena and Simon Hills.

The business employs five members of staff, with three new roles being created in the next six months.

Helena Hills said: “The funding has enabled us to increase our inventory as well as grow the team by hiring more talent here in the South West.

“Our SWIG Business Manager, Nicola, was very personal and friendly from the outset. We felt the process was transparent and went both smoothly and quickly as a result”.

Nicola Parker, senior business manager at SWIG, said: “I was delighted to support Simon and Helena with their growth plans.

“They have worked hard over the years to create a memorable brand that stands out in its marketplace and their evolution has been fascinating.

“They have consistently grown their customer base and have some very exciting opportunities in front of them. We look forward to seeing how the business grows over the next few years”.