H1 sees increased broker satisfaction in all lending sectors – Smart Money People

Smart Money People has released its H1 2024 Mortgage Lender Benchmark covering mortgage broker opinions on mortgage lenders for the first half of 2024. 

The bi-annual independent research study found that the overall average lender rating was 83.7%, up 0.8% on H2 2023 and the highest ever recorded.

All sectors, including banks, building societies, lifetime and specialists, saw an increase in scores; building societies were again the highest scored sector at 85.7%, with lifetime lenders just behind at 85.5%.

This marked the 12th edition of the Mortgage Lender Benchmark, which analyses the state of the mortgage industry according to brokers’ views.

The latest edition comprised feedback from more than 950 mortgage brokers, providing 4,490 reviews on 111 lenders.

The average Net Promoter Score (NPS) for all lenders improved by 6.5 points on the H2 2023 figure at +38.7, again the highest in the 12 studies so far conducted.

Scores ranged from -83.6 to +84.4 for the lenders in the report.

Atom Bank was named the best bank, while Principality Building Society was named the best building society lender.

The best lifetime provider was Pure Retirement, the best buy-to-let lender was InterBay and Pepper Money was recognised as the top specialist lender. 

Jacqueline Dewey (pictured), CEO of Smart Money People, said: “The increased confidence across the mortgage sector experienced so far in 2024 is very much reflected in our latest Mortgage Lender Benchmark and shows that lenders have met increased demand and volumes positively across the board. 

“A significant increase in the overall NPS score from H2 2023 is also a key indicator that the general levels of broker satisfaction with lenders is good.

“The lifetime sector deserves special mention as their NPS is up 18.7 from the last report.”

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