Hinckley & Rugby for Intermediaries (H&R) has unveiled new branding designed to project a more modern image and reflect the building society’s position in the mortgage market.
The brand refresh included a new logo and colour palette, with a separate identity specifically for the lender’s key intermediary team.
This was part of a wider repositioning of the society to recognise H&R for Intermediaries’ digital focus and customer-centric approach.
H&R has evolved its proposition as a specialist lender in recent years, and continues to invest in both technology and people, with a view to making the application process as smooth as possible for brokers.
This included updating published lending criteria on a regular basis, to reflect ongoing challenges in the market, particularly around affordability.
Danny Cranie, chief customer officer at Hinckley & Rugby Building Society, said: “We are refreshing our brand to embrace a more modern aesthetic, which realigns our image with our evolving purpose as a mutual organisation, and our ambition to be a leading lender in the specialist mortgage market.
“At H&R we listen to our brokers to ensure we find the right mortgage solution to meet their clients’ needs.
“This rebrand strengthens our identity and ensures H&R for Intermediaries continues to remain relevant in what is a rapidly evolving lending landscape.”
