Paul Kelly

Uinsure announces two new roles to drive expansion

Leading insurtech, Uinsure, has announced two significant new roles to lead its strategic focus.

Will Price, formerly at BGL, brings over 30 years of experience in developing insurer partnerships to his new role as chief insurance officer.

He will be responsible for maintaining and developing a robust insurer partner offering to support Uinsure’s product proposition.

Paul Kelly, who has served as chief proposition officer since 2016, will become chief product and program officer. He will focus on developing Uinsure’s product proposition and delivering large, strategically critical projects to facilitate growth plans.

Following the investment by Lloyds Development Capital (LDC) in Q1 of 2024, the creation of these two roles aims to support Uinsure’s expansion and market growth ambitions, strengthening its insurance technology and distribution reach across new and existing markets.

Martin Schultheiss, group managing director, commented: “Our commitment remains to deliver exceptional customer experiences that provide our partners with progressive and relevant insurance solutions. Both Will and Paul are highly experienced in their respective areas and will play a critical role in the next phase of Uinsure’s growth strategy.”

Price added: “This is a hugely exciting time for me to join the business. Uinsure is well-invested, has a clear and executable strategy and a strong position in its chosen markets. Collaborating to deepen our existing insurer relationships, as well as building new ones in the non-standard and landlord spaces, will mean we can deliver sound underwriting results and competitive propositions as we expand our distribution reach.”

Kelly said: “The simplicity of our technology has been the driving force behind our success and we want to take this to the next level. Our future developments will be transformational and accelerate the growth of our proposition and the markets that we operate in.”