The Conservative Party is set to lose nearly half of homeowner votes on Thursday, the latest polling from national estate agency Jackson-Stops has revealed.
In 2019’s General Election, homeowners accounted for 38% of the Conservative voter base, while today this figure sits at just 19%.
In a national survey conducted by OnePoll reaching more than 2,000 respondents, 30% of homeowners said they were planning to vote Labour – a change from 2019, when 38% of homeowners voted Conservative.
Across all tenure types and demographics, polling indicated that as the Conservatives lose 16% of votes from 2019, Reform has gained 10% – arguably taking some of the Tory voter base.
However, the biggest losses for Conservative votes came from those who owned more than one property without a mortgage – from 59% to 39% today – alongside those who owned one home outright – from 46% to 22% today.
It was these two categories of voters – both of whom owned homes outright – where Reform is gaining the most votes, currently sitting at 16%.
Today, those who owned a singular home outright, without a mortgage, were split with their votes – 22% Labour and 22% Conservative respectively.
Nick Leeming, chairman of Jackson-Stops, said: “We are observing an interesting shift in the voting patterns of homeowners, with more indicating support for Labour in the upcoming general election.
“A fall in votes driven by homeowners is especially fascinating given the Tory party has historically been known as the party of homeownership.
“Whether Conservative voters just feel disenchanted more generally, an appetite for change is clearly evident.
“Labour’s commitment to tackling the housing crisis appears to resonate strongly with voters.
“Indeed, 27% of respondents highlight the delivery of more affordable and social housing as crucial for improving the housing market.”
