Responsible Lending has won second place in the lifetime mortgage league table in its debut entry in the Smart Money People survey.
The lender received an outstanding overall satisfaction rating of 89.2% and achieved a Net Promoter Score (NPS) of +61.5 – well above the sector’s average score of +53.2.
Responsible Lending had the highest overall scores for satisfaction with relationship managers and the ease of determining product eligibility, achieving ratings of 89.2% for both.
The company scored above 80% in every metric, excelling in lender communication (86.2%), and its speed in processing applications through to offer (83.1%).
Brokers praised Responsible Lending for its friendly approach and helpful Business Development Managers.
The company’s underwriting team also received positive feedback, with brokers commending their clarity, comprehensiveness, and flexibility.
Chris Flowers, intermediary sales director, Responsible Lending, said: “We are thrilled with our performance in this year’s Smart Money People survey, and securing second place in the lifetime mortgage league table in our first year is a testament to our team’s hard work.
“The judges’ feedback shows our dedication to providing exceptional service to our broker partners and customers.
“Our strong results, particularly in adviser support, reflect our commitment to building strong relationships and delivering high-quality services.
“We will keep improving our offerings to meet the evolving needs of the later life lending market and hope to take top spot in the table next year.”
