Alps, a provider of insurance add-on policies, legal expenses, and claims solutions for intermediaries, has appointed Laura Mountford as head of sales and marketing.
Mountford joins Alps from one of a specialist motor insurance broker, where she held the position of sales team lead.
She has six years’ insurance industry experience, and has achieved Cert CII status.
Mountford will lead the execution of a strategy that not only meets growth targets, but also maintains focus on delivering superior broker experiences.
Julian Tomlinson, chairman at Alps, said: “It’s fantastic to welcome Laura to the team.
“She is a true rising star of the industry, passionate about fostering close relationships with brokers, identifying new opportunities for growth, and building brand presence.
“She’s hit the ground running and will play a pivotal role in our future success.”
Mountford added: “I’m delighted to join the Alps team.
“Given its strong proposition and reputation in the market, I have a great foundation from which to further expand our market presence and deliver excellent support to brokers.
“Alps was a strong cultural fit for me, with a clear vision for the future.
“I have huge opportunities for both professional and personal growth and development here, and I look forward to playing my part in its future success.”
