Brickflow has expanded its technology integration with several UK auction houses to improve access to specialist property finance.
This move allows property buyers to model deals and apply for financing directly from auction house websites.
The partnerships have been made possible through Brickflow’s intermediary users who leverage the technology to grow their pipelines.
By working with key auction houses, Brickflow aims to make commercial real estate finance more accessible to investors and developers.
With the new embedded technology, bidders can now search for and apply for finance from the auction house’s site.
Ian Humphreys (pictured), CEO and founder of Brickflow, said: “By simplifying access to CRE finance, we’re opening up the market to more borrowers and making it easier for people to fund property purchases.
“Our embedded finance technology allows intermediaries to leverage deals with leading auction houses and agents, whilst accelerating the growth of their own businesses, supporting our mission to improve transparency, efficiency, connectivity and growth across the industry.”
Partnerships have been established by Brickflow Enterprise user Brunel Bridging, which teamed up with auction house Hollis Morgan, and South West Business Finance (SWBF) with Maggs & Allen.
Marcus Robinson, managing director of Brunel Bridging Finance, said: “Using Brickflow’s technology allows us to provide a more efficient, transparent, and streamlined process for our potential clients purchasing auction properties.
“Buyers can now confidently make quick, informed decisions, knowing that finance is readily accessible through a simple online application, whilst we’re receiving new, qualified leads with every search.”
Zoe Morgan, partner at SWBF, added: “Our collaboration with Maggs & Allen enhances the auction buying experience for clients by simplifying the process of securing finance.
“By embedding Brickflow technology, we’re expanding our own pipeline by directly receiving leads from the auction house or an agent’s site, generating more deal flow for our own business.”
