Compare the Market has directly integrated 14 loan and credit card brands onto its money eligibility platform and comparison service.
Since January, the comparison website has grown substantially in the cards and loans market.
The firm is currently focused on increasing the breadth of money products and deals available to help customers make financial decisions to suit their circumstances.
Compare the Market has recently welcomed major brands such as Capital One, Admiral Loans, Zopa and Lendable.
More lenders are set to join before the end of the year.
Directly integrating onto its enhanced eligibility platform enables lenders to deliver personalised offers to Compare the Market customers.
Compare the Market has also made several senior hires to support the growth of its money offering this year.
These include Jameel Lalani as commercial director for money, Charlie Evans at head of commercial, Erica Croxford as head of category management, and Christine Hull as product director.
Andy Hancock, chief growth officer at Compare the Market, said: “We’ve made considerable investment into our new money eligibility platform and good progress expanding our panel of credit cards and loans to ensure our customers are presented with a wide range of products and offers from trusted providers.
“We have successfully integrated 14 cards and loans brands enabling our partners to optimise their offering and improve customer choice.
“As our platform continues to grow, we are actively developing new services for lenders, further improving customer choice.”
