Research from national estate agency Jackson-Stops has found 49% of prospective homebuyers prefer ‘freshen-uppers’ over turnkey (22%) or fixer-upper (16%) properties.
Almost half (47%) of those choosing a ‘freshen-upper’ want to add their own finishing touches to personalise their new home.
A third (33%) of potential movers expect energy efficiency as standard when considering turnkey properties.
The survey involved over 3,000 Jackson-Stops customers from England and Wales and revealed that convenience is a key factor driving buyer preferences.
Convenience significantly influenced decisions, with 27% of respondents indicating they lack the time to manage renovations and 14% needing to move quickly for reasons like job changes or family circumstances.
Only 10% feel confident in their skills to undertake renovations.
While fixer-upper properties remain the least popular choice, 16% of potential movers are still inclined towards them.
Nick Leeming, chairman of Jackson-Stops, said: “Buying the perfect home is an aspiration shared by many, but the decision between purchasing a project property or a turnkey home is increasingly complex in today’s market, influenced by factors beyond just location and price.
“With the average age of a first-time buyer now 37 and often juggling demanding careers and family responsibilities, we are seeing a growing trend towards turnkey properties.
“These move-in ready homes appeal to time-strapped buyers who want to avoid the necessary organisation and additional costs of renovations.”
Leeming added: “Though, the allure of a project property remains strong for a certain segment of buyers.
“The opportunity to customise a home to their personal taste while also potentially increasing its value through improvements is highly attractive to those with the time, budget and vision.”
Crispin Harris, director of Jackson-Stops Alderley Edge, said: “I’m constantly in awe of vendors who take on the challenge of restoring a property.
“It requires a unique vision to walk through a property and see its hidden potential. The transformation can be truly breathtaking – watching a historical home lovingly restored to its former glory, seamlessly blending period features with modern comforts.
“Renovation is both a passion project and a fantastic investment opportunity.”
Harris added: “A prime example is Barlaston Hall, a Grade I Listed country manor we recently brought to market.
“Meticulously restored to its full 18th-Century grandeur, it now serves as both a family home and a versatile events venue – hosting everything from weddings to yoga retreats, literary festivals to fashion shows.
“The restoration of such properties offers a unique blend of historical preservation, creative fulfilment, and smart investment – a combination that continues to captivate and inspire our clients.”
